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Havas hails digital offering for revenue growth
Seb JosephHavas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.
Free samples still best way to win friends
Morag Cuddeford-JonesAs more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Debenhams opens “Minority Report virtual store”
Rosie BakerDebenhams is launching an augmented reality app that allows shoppers to visit a “virtual pop up store” at famous landmarks around the UK.
Marketing capabilities and raising the creative bar: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the marketing capabilities needed to succeed to why B2B marketers should raise the creative bar, it’s been a busy week. Here is my take.
Why GambleAware wants to reposition gambling ads as a public health risk
Ellen HammettNew research from the charity reveals 67% of the public feel there is too much gambling advertising in the media, while two thirds fear the impact on children.
Nike ramps up innovation to combat sales slip in ‘transition year’
Grace GollaschAiming to accelerate the pace of “newness and innovation”, Nike says it is repositioning to become more competitive.
How does pre-testing fit into the effectiveness agenda?
Niamh CarrollPre-testing can be a useful tool for brands, but working out how to deploy it as part of a wider effectiveness agenda requires thought.