Jet2 boosts marketing spend by 26% as it credits ‘leading brand position’ for strong results
The owner of travel brands Jet2.com and Jet2Holidays.com attributes brand, scale and customer service for market share gains and ‘strong’ return-on-equity.
The owner of travel brands Jet2.com and Jet2Holidays.com attributes brand, scale and customer service for market share gains and ‘strong’ return-on-equity.
Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with it.
From embracing cross-functionality and the value of mentoring, to avoiding “immature” conversations, marketers can resist the urge to be defensive.
EE launched its biggest brand campaign in a decade last year after transitioning from mobile business to a broader service-led model, which its marketing boss says is driving consideration, awareness and purchase intent.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the shift within brands towards doing ‘fewer things with intensity’ to Diageo and P&G’s search for balance, it’s been a busy week. Here is my take.
Warner Hotels’ first CMO wants to identify “a simple, sharp” way to talk about the brand and “pull that thread” through the whole experience.
The retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
Three things to remember as you go on holiday this year, but most of all, how important it is to take a break from it all now and again.