StackAdapt’s Guide to DOOH Advertising in the UK and Europe
Out-of-home (OOH) advertising has been around for centuries. But over the past few years, technology has allowed advertisers to reach and engage audiences with even more precision in public spaces.
Today, digital out-of-home (DOOH) advertising is one of the fastest-growing programmatic channels. In 2024, DOOH will account for 67.4% of total OOH spending in the UK—nearly double that of the US, where DOOH will only account for 34.4% of total OOH spend.
With cross-channel integration driving growth in the UK and other areas throughout Europe, there’s never been a better time to add DOOH to your media mix.
In this guide, you’ll learn:
- What DOOH is, and emerging trends shaping its growth
- Five benefits of DOOH advertising.
- The differences between programmatic DOOH and traditional OOH.
- Tips on how to get started with DOOH advertising and reach your target audience.
Programmatic combined with DOOH allows for more efficient and strategic out-of-home media buys. Read StackAdapt’s Guide to DOOH Advertising in the UK and Europe to learn how to build successful DOOH campaigns that stand out.