Created by UNiDAYS Reports

Tips for brands on targeting Gen Z students

As students prepare for the new academic year, they’re set to spend £4.3bn on back-to-school items. Brands that understand their interests and preferences have a valuable opportunity to grow their business and earn lifetime loyalty from Gen Z.

Download the Unidays ‘Back-To-Campus Deep-Dive’ to get students on your side in the coming term – and beyond. Inside, you’ll learn:

Where students are set to spend most
Young people’s preferred ways to discover new products
Why Gen Z needs a small push from your brand

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Tips for brands on targeting Gen Z students

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