UKTV reviews brand architecture to help make it ‘fit for the future’
Josh StephensonThe Dave and Gold owner’s top marketer believes it is “greater than the sum of its parts” and wants to grab a greater share of attention across broadcast.
The Dave and Gold owner’s top marketer believes it is “greater than the sum of its parts” and wants to grab a greater share of attention across broadcast.
Despite notable gains for cinema, search and display for 2023, and an upward revision for ad spend growth this year, the Advertising Association and WARC’s report paints a picture of an industry still struggling with economic conditions.
The soft drinks giant credits work on lowering entry points through price-pack architecture and digitised B2B platforms after raising organic revenue forecast for 2023.
More distinctive ads are more memorable, and the holy grail is creative that stands out while also conveying the brand’s core message.
In the first of a new five-part series in partnership with BetterBriefs, Tom Fishburne, aka the Marketoonist, shares an exclusive cartoon while Peter Field and Wiemer Snijders analyse why lack of clarity and consistency on objectives when brief setting is hindering success.
As part of the Online Advertising Programme, the government says it will take a hard line on illegal ads, influencer scams and ads that can harm children.
Unilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Our marketing columnist on the biggest branding move of the year: Twitter’s sudden transformation into X.
Three’s marketing director admits brand awareness is a “slow shift” as it continues to try and broaden its appeal beyond younger consumers.
We arm you with all the numbers you need to tackle the week ahead.
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation.
The MoneySuperMarket Group saw significantly more revenue generated through both CRM and pay-per-click in the first half of the year, and debuted a brand campaign, which it hailed as its “best performing to date”.
Experts have said there appears to be “no best practice branding logic” behind Twitter’s rebrand, describing it as “all very amateur”.
There is no silver bullet for businesses when it comes to how much they should be investing in marketing, but can sticking to an optimum ratio as a proportion of sales guide marketers to meet their goals?