Nike to move away from promotions in search of ‘profitability recovery’
Molly InnesThe sports giant is eyeing long-term growth with its “membership offensive” alongside a move away from promotions and a move back to wholesale.
The sports giant is eyeing long-term growth with its “membership offensive” alongside a move away from promotions and a move back to wholesale.
In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity.
Millennials are no more similar to each other than they are to Gen X or Gen Z, so it’s time to leave this lazy approach to segmentation behind.
More SMEs are focusing on performance marketing than last year. But what are startups spending their budgets on?
The Häagen-Dazs owner has praised the power of brand building and committed to increasing marketing spend next year.
The Official Charts Company is revamping its consumer-facing offering in the hope of engaging a new generation of chart fans.
As part of a new mini-series looking at the different stages of planning, from strategy setting and targets to budget and ambition, our marketer on the inside shares how they are overcoming some of the common pitfalls.
The value of some types of qualitative research have come into question over the years but in a sea of quantitative data, Google’s Yonca Dervisoglu urges marketers not to overlook its importance.
Suki’s Steps & Swim has raised almost £100,000 and is looking to bolster that further with the launch of a silent auction that will run ahead of a sponsored walk and swim.
Batchelors grew revenue by 20% in its most recent financial year, something which brand director Naomi Shooman attributes to continued investment, consistency, innovation and its ability to tap into new occasions.
The Guinness maker has dismissed the rapper’s “baseless complaint” of racism after he accused it of failing to get behind their joint venture on tequila brand DeLeón.
Boots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.
Brands need to determine whether they want their slogan to be remembered or liked, as new research shows the most memorable brand slogans are often the least liked.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Like toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.