‘Tantalising’ signs of optimism as consumer confidence improves
Niamh CarrollWith confidence measures still firmly in the negative, the UK is still a “long way” from emerging from its current state of economic gloom.
With confidence measures still firmly in the negative, the UK is still a “long way” from emerging from its current state of economic gloom.
The luxury watch brand has enlisted Hollywood actor Ryan Gosling to star in a short film as it celebrates the 60th anniversary of it most famous watch, the Carrera.
Has Lidl scored an own goal in its victory over Tesco, or does this signify a change in how brands and retailers market themselves?
Britvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
Co-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.
From tapping into an unmet consumer need and settling on the best communications strategy to finding the right timeframe for measuring impact, the art of the successful product launch is highly-nuanced.
Marketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
Following a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.
Netflix to expand its crackdown on password-sharing next quarter, as it reports its Q1 results.
With more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
Global livestreaming service Twitch might be best known for gaming, but it’ll be far more than fans of RPGs (role-playing games) and triple-A titles flocking to its annual IRL gathering later this year. From fans of cooking, music and fashion, to DIY and interior inspo, thousands of diverse content creators and consumers will be making […]
Ali Jones will start at Matalan this week in the newly created role, having departed Co-op in October last year.
Legacy brands can be sustainable too – indeed the biggest companies can make the biggest difference – but it requires focus on credible, relevant changes.
One takes a minimalist approach while the other is crammed full of text, but both made consumers stop and take note.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here