From hero to zero: Why loss of trust is so damaging for premium brands
Harry LangBrands that consumers place on a pedestal have a long way to fall, so it’s crucial to keep living up to the high expectations they set.
Brands that consumers place on a pedestal have a long way to fall, so it’s crucial to keep living up to the high expectations they set.
Being unafraid to tackle new cultures and challenges is what led Lex Bradshaw-Zanger to work for McDonald’s and Facebook before joining L’Oréal.
Sainsbury’s, Boots and Tesco have now all shifted the focus of their loyalty schemes towards offering customers more immediate value, as the cost of living crisis changes buying behaviour.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The consumer health business has been able to make bigger bets in its media investments to generate growth as an independent company, says Haleon’s VP of global media Simon Peel.
It’s easier for consumers to form associations with a brand if they can visualise the message it communicates. In this excerpt from his latest book The Illusion of Choice, Richard Shotton explains there are many ways to put that into action.
A third of marketers aren’t receiving upskilling from their employers, according to Marketing Week’s 2023 Career and Salary Survey. What are the consequences, and what can marketers do themselves?
The uplift follows the launch of the group’s new food strategy in September, which included a £37m investment in price.
More than half of marketers believe their employer is providing adequate training, while the vast majority feel they already have the right combination of skills required by businesses.
Despite mixed results from its expansion into the UK’s alcoholic market so far, The Coca-Cola Company believes there remains an opportunity to seize, starting with its new partnership with Jack Daniel’s.
After making its first “concerted” global push behind the Sprite brand last year, The Coca-Cola Company has now turned its attention to Fanta.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers have to juggle numerous relationships and interdependent disciplines to achieve anything in their work – and only the best can do that well.