Innocent on the ‘snowball’ effect of its 20-year-old ‘Big Knit’ campaign
Niamh CarrollInnocent practices ‘disruptive consistency’ in its marketing, balancing long-term initiatives like the Big Knit with shorter-term activity to drive buzz.
Innocent practices ‘disruptive consistency’ in its marketing, balancing long-term initiatives like the Big Knit with shorter-term activity to drive buzz.
Coca-Cola plans to drive both affordability and premiumisation to cater to different consumer needs and create growth in a ‘dynamic’ macroeconomic environment.
According to YouGov’s BrandIndex, Fanta’s brand was superior to Lilt’s on all key measures in 2022.
With each passing day, the competition on Instagram is continuously growing. The flip side of it being such a popular platform is that creators need to get more inventive and creative to expand their influence and find newer audiences. The good news is that the number of Instagram users is also growing every day. But […]
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
An increasing number of former finance, sales and operations directors are being appointed to senior marketing roles. What do these leaders bring to the table and why the switch?
After John Lewis revealed last week it would be parting ways with long-term agency partner adam&eveDDB, System1’s Jon Evans looks at what the retailer’s new agency can learn from the successes and failures of more than a decade of festive ads.
We arm you with all the numbers you need to tackle the week ahead.
From escape room-style selection day challenges to recruiting from beyond banking, Starling Bank believes investing in customer service gives the brand the cutting edge.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
A cornerstone of the 4Ps, has product fallen out of marketing’s control or does the level of influence depend on the scale of the brand?
For the best chance of a successful launch, brands should aim to offer something new but not too new, while using scarcity to boost desire.
Did you know that more than 500 hours of video are uploaded to YouTube every minute? With thousands of creators posting tons of content every day, it has become difficult for new creators to get noticed and increase their visibility on the platform. If you’ve tried to grow your channel organically, you would know what […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From ageism in marketing to the John Lewis Partnership parting ways with adam&eveDDB, it’s been a busy week. Here is my take.
Expedia spent the equivalent of over half its quarterly revenue on marketing in the last three months of 2022, as it looks to tap into rising travel demand.