One beer brand on its ambition to be the ‘Guinness of alcohol free’
Molly InnesFresh from securing £10m in Series A funding, Lucky Saint is upping its investment in brand with the launch of its ‘biggest ever’ marketing push.
Fresh from securing £10m in Series A funding, Lucky Saint is upping its investment in brand with the launch of its ‘biggest ever’ marketing push.
Meanwhile, in the competitive grocery and fashion retail categories, Marks & Spencer’s festive ads successfully grabbed the most consumer attention.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Nelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.
Heidi Arkinstall, CMO of global hiring platform G-P, talks about the opportunities that lie in hiring beyond borders.
Our humble columnist spent Christmas in his underpants watching Netflix, but that doesn’t mean he wasn’t thinking about brands. This week, the fascinating whodunnit centres on the last-minute renaming of one of the holiday season’s most successful films.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As marketing WhatsApp communities grow in prominence, why are so many marketers turning to peer-to-peer groups for support?
Half of marketers also believe their business is not doing enough to support them as the inflation crisis bites.
Determined to support survivors of online harassment, Refuge used social media to drive legislative change and generate £1m in ‘social value’.
The creation of a global ABM Centre of Excellence helped IT services giant NTT take its marketing from fragmented and localised to centralised and effective.
Anti-slavery charity Unseen UK sought to reach Ukrainian refugees entering Britain before they fell into the hands of human traffickers.
Intended to cause a stir among electric car drivers, Audi and Sky Sports joined forces on new tech to enhance coverage of cricket competition The Hundred.
James Watt has taken full responsibility for falsely claiming customers could win a solid-gold can of lager, describing it as a ‘damaging episode’ for the BrewDog business.