What does 2023 look like for marketing recruitment?
Molly InnesLooking for a new role in 2023? Here’s what to expect from the recruitment market.
Looking for a new role in 2023? Here’s what to expect from the recruitment market.
While it won’t come down to marketers alone, our industry does have a role to play in helping shift the focus from body positivity to body neutrality, which means forgetting ideals, letting go of so-called flaws and letting people just be.
There are now just four campaigns remaining. Vote to help you favourite make it to the final.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Big budget cuts aren’t expected among major advertisers next year, but with a recession taking hold, marketers will be under pressure to work their budgets as hard as possible.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the power of behavioural science in pricing to the most complained about ad of the year, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Checkatrade’s chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.
Despite suffering the adverse effects of Covid, TUI decided to come out swinging with a new purpose, strategy and identity designed to futureproof the brand until 2027 and beyond.
Flannels has repositioned to reach a new, younger breed of luxury consumer, as its new CMO says the brand was unclear on who it was speaking to in the past.
While three measures have increased over the past month, consumer confidence is still deep in negative territory.
It’s quarter-final time! There are now just eight campaigns left. Vote for your favourite to help it get through to the semi-final.
Kicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
More than 20 marketing leaders from brands including Diageo, Kraft Heinz and Channel 4 have been selected for the programme, which is set up to help CMOs transition to CEO.
Focusing on the cost crisis will only increase anxiety among your target customers. Brands are far better off highlighting their quality and reliability in times of uncertainty.