Less than a quarter of the UK’s biggest TV ads feature a person over 55
Niamh CarrollNew research from System1 and ITV outlines six core themes brands can use in their ads to most effectively engage consumers aged 55 and over.
New research from System1 and ITV outlines six core themes brands can use in their ads to most effectively engage consumers aged 55 and over.
Marketers in 19.1% of large organisations admit the results of marketing campaigns are not shared with their business, causing half to feel demotivated.
The best marketing leaders value both introverted and extroverted team members, question everything, and listen to those with better expertise, says Britvic’s commercial growth and marketing director.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As inflation takes its toll, marketers should get the whole business involved in the conversation about how to be smarter with budgets, says Paws.com marketing boss Adam Lawrenson.
On the Beach’s CFO Shaun Morton and CMO Zoe Harris agree the best thing a marketer can do to build a strong bond with finance is show how they can help the business deliver the P&L.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From discussions about planning in uncertain times at Marketing Week’s Festival of Marketing to the launch of our 2022 Top 100, it’s been a busy week. Here is my take.
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Tag.
In conversation with Papa John’s vice-president of marketing and Paperchase’s chief digital officer, Tenzer lamented the “increasingly commoditised” nature of the market research industry.
Marketing leaders at Sage, EY and Goldman Sachs share how they persuaded their CEOs to give them the investment they needed to build out their brands.
Contextual advertising is experiencing a resurgence in popularity so how can brands use it to best effect?
Despite the mounting challenges of running a business in 2022, Rachael Twumasi-Corson believes transparency, counting the wins and being kind to yourself are the hallmarks of strong leadership.
Marketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Tag.
ITV director of client strategy Kate Waters believes TV has a clear role to play in addressing the “hard creative challenge” of appealing to older consumers.