Mars Petcare on approaching innovation as ‘platforms not projects’
Niamh CarrollEven as the cost of living crisis pushes price up consumers’ agendas, they still demand product innovation from brands, according to Mars Petcare’s Chris Rodi.
Even as the cost of living crisis pushes price up consumers’ agendas, they still demand product innovation from brands, according to Mars Petcare’s Chris Rodi.
A wave of platforms are hoping to take social media in a new direction, mixing community and wellbeing with revamped funding models.
It’s easier said than done but if you’re a female marketer trying to progress into leadership, grant yourself permission to be the real you, as authenticity will help you avoid the trap of being torn between trying to be more visible and following suit.
From defining what brands mean by effectiveness to the rising importance of measurement, Marketing Week’s exclusive Language of Effectiveness Survey reveals marketers are calling for the greater integration of effectiveness in business decisions.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Diageo has hailed the role its rising marketing investment has played in driving business growth, with no plans to slow down any time soon.
As UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From The Gym Group’s rebrand to On The Beach’s campaign backlash lessons, it’s been a busy week. Here is my take.
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
Heineken launched hard seltzer Pure Piraña in Europe last year. However, a lack of familiarity among UK consumers is holding the category back, the firm’s UK marketing director says.
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.
The company’s adjusted operating margin expanded 80 basis points to an “all time high” of 19.7% over its 2022 fiscal year, as the beauty giant invests in innovation to support its pricing.
While some found offence in the ad, perhaps justifiably, what’s certain is that the controversy will boost brand recognition and, ultimately, sales.
The role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.
While students highlight pay and progression as key attractions, 30% of parents worry about the mental health implications of a marketing career.