McDonald’s rolls out loyalty scheme across the UK
Michaela JeffersonThe restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.
The restaurants involved in a trial earlier this year saw a “massive impact” from introducing the scheme, McDonald’s director of digital has said.
Urging other brands to get moving on plans to create opportunities for diverse talent, the Guardian believes its new marketing internship is a step towards bridging the socio-economic divide.
Netflix plans to focus its marketing spend on titles which will create excitement and conversation, having increased investment to just under £575m in the second quarter.
New product launches and strong international growth have helped Premier Foods increase market share both in-store and online.
Aston Martin aims to drive salience and differentiate its brand by building a more “emotional connection” with consumers.
Waitrose is in the process of recruiting a new customer director to replace George, as he departs to pursue non-executive roles.
Global vice-president for brand purpose at Mars, Michele Oliver reflects on the roles pay, flexibility and diversity have had on her career.
The British chocolatier is rowing back on its international expansion and investing in its proven growth levers, as it warns of lower profitability in the short term.
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Responding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
Brands and retailers must make better use of first-party data in order to personalise customers’ ecommerce experience more effectively.
Uber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.
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