Marketoonist on how to give creative feedback
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Four months into her new role as PepsiCo’s top marketer, Jane Wakely is calling on the industry to “up its game” on effectiveness measurement.
As women continue to smash it in senior leadership positions, female marketers are increasingly ditching the armour of high heels, confident in their ability to get the job done without any props.
The founder of AB InBev’s in-house agency draftLine believes the media industry will continue to make a “directional shift” towards attention as a primary trading metric.
The launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As research from Kantar reveals segmenting audiences by experience and behaviour could make targeting up to four times more efficient, marketers explain why segmentation should “underpin everything”.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Boris Johnson’s resignation to the purpose of purpose, it’s been a busy week. Here is my take.
New research shows marketers are terrible at briefing agencies. To start putting that right, ask yourself whether your marketing strategy meets these criteria.
Trade bodies are calling on the government to restore the confidence of business by introducing stability and a long-term strategic vision.
There are endless examples of brands that have switched to new business models through circumstance or necessity. The key is to do it on your own terms.
Conversations around purpose aren’t “nuanced enough”, says Mars vice-president of brand purpose Michele Oliver.
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Media investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.