Sports Direct’s Beckie Stanion promoted to CMO of Frasers Group
Michaela JeffersonSports Direct hired Stanion in February 2020 to lead the brand through a transformation and has since seen improvements across a number of key measures.
Sports Direct hired Stanion in February 2020 to lead the brand through a transformation and has since seen improvements across a number of key measures.
With a leadership line-up of former marketers and a restructured marketing team, Merlin Entertainments is on a mission to catch up to market leader Disney within the “next few years”.
The marketing profession is awash with more research than ever, but how do you tell good from bad? Here are three basic questions to ask yourself.
Email open rates can be improved by making sure they’re readable and relevant for the maximum number of people.
In the latest episode of Marketing Week’s podcast, two Procter & Gamble marketers at different stages of their careers share how they have benefitted from the company’s mentor programme and the constant exchange of ideas.
Arshad left the bank earlier this year to join Interactive Investor (ii), a UK investment platform for private investors, as chief commercial officer.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
While marketing may not always “fit on a spreadsheet”, former Hiscox brand boss Annabel Venner urges her peers in the B2B world to educate the wider business on why their ideas matter.
The way marketing leaders behave directly influences their team. Positive CMOs are more likely to get their teams to deliver positive outcomes – and the same is true at the other end of the scale.
We arm you with all the numbers you need to tackle the week ahead.
Communication is vital for collaboration, but developers and designers sometimes seem to speak different languages – here’s how to bridge the gap.
Marketing Week readers have voted to put pointless meetings, the fake war for talent and made up words into Room 101.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Experiments show brand perceptions are influenced by where they are seen, so high-quality ad environments are crucial to premium brands.
Opening the doors of its Danish HQ to celebrate its 90th anniversary, Lego outlines how it plans to put play back on the agenda.