Levi’s CEO: The brand has ‘never been stronger’
Ellen HammettHaving a strong presence at global events such as Coachella has helped to drive “brand heat”, says Levi’s boss Michelle Gass.
Having a strong presence at global events such as Coachella has helped to drive “brand heat”, says Levi’s boss Michelle Gass.
Halfords has doubled loyalty membership in the past year, during a “tough” period which has seen its profits fall more than 18%.
Marketing is where L’Oréal gets its leaders from, so supporting diverse employees to build a career is vital for future growth, says talent boss Michael Kienle.
From the choice of hot coral for its visual identity to the decision to limit access at launch, tapping into behavioural science has helped Monzo attain profitability.
The FMCG giant is plotting a “meaningful increase” in brand spend as it looks to revive volume sales and deliver “superior experiences” versus the competition.
The makeup brand has reported various declines in its full year 2024 results, many of which are attributed to a reduction in marketing spend.
As brands ramp up their marketing plans ahead of next month’s Paris Games, the International Olympic Committee hopes its new platform will “resonate” with younger fans.
Marketing boss at the mint brand Mark Roberts believes “understanding the land” in which your brand plays is the best way to succeed in a rapidly changing market.
Having achieved scale, the UK energy drinks company has its sights set on the “big brand objective”.
The electrical retailer is expecting “longer-term benefits” from a bigger investment in brand marketing, as it chases fame and improved consumer trust.
Don’t think of loyalty programmes as points-based schemes that cost money, but as an investment in new revenue streams and drivers of profitable growth.
Diageo’s global marketing sustainability director Deb Caldow says it’s important for marketers to have a sustainability framework and agenda created by fellow marketers.
B2B marketing is hitting its creative stride, but when it comes to nailing the effectiveness agenda brands need to pick up the pace or risk being left behind.
The Advertising Standards Authority (ASA) is engaged in a wider project to tackle misleading claims around the treatment of menopause symptoms.
Shein’s corporate reputation needs improving for the business to successfully IPO, say retail analysts.