Marketoonist on marketing effectiveness
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Intrepid Travel transformed its business from a performance-led marketing function to a brand-led one and, in turn, secured record growth.
Lenovo’s marketing VP Emily Ketchen highlights three ways marketers can better communicate with finance.
Just 10% of SMEs offer some form of private healthcare to their employees, a huge market for growth that Bupa is targeting in its new campaign.
The value of UK advertising exports grew by 15% to reach £18bn in 2023, a figure four times higher than a decade ago.
Ineos Automotive is spending over £17m on its first global advertising campaign to boost awareness and build its brand proposition.
As the brand begins its expansion into the US, White Stuff’s brand director reflects on its ongoing brand transformation to modernise and reach new customers.
Some 90% of Coke’s experiments with AI are focused on driving topline growth and effectiveness, says global CMO Manolo Arroyo.
James Watt has launched influencer platform Social Tip, designed to counteract “conventional” ways of marketing, which are becoming “less and less effective”.
Darren Blackhurst was appointed to the role of chief customer and marketing officer at the supermarket in March, while Rachel Eyre is on maternity leave
We arm you with all the numbers you need to tackle the week ahead.
Thanks to the education done by McDonald’s global CMO Morgan Flatley, marketing is no longer seen as a “nebulous” part of the organisation, but a key driver of growth, according to McDonald’s CFO Ian Borden.
Marketing Week is again seeking to celebrate marketers who have connected with colleagues and customers to deliver impact for their brand, through our sixth annual Top 100 list, sponsored by Digitas.
Could a hybrid approach cherry picking the best of zero-based budgeting gain ground with marketers?
Consistent use of a “red thread” of brand identity is bearing fruit for the brand, says director of marketing Aislinn O’Connor.