‘Good intentions lead to bad marketing’: Why purpose is missing the mark
Nick AsburyFor all its good intentions, purpose is producing bad marketing and worse social outcomes. Time for a change.
For all its good intentions, purpose is producing bad marketing and worse social outcomes. Time for a change.
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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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