Why innovation is the cornerstone of Britvic’s excellence agenda
Charlotte RogersThe marketing team has developed a brand growth framework designed to identify “where to play and how to win”.
The marketing team has developed a brand growth framework designed to identify “where to play and how to win”.
Recruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands taking advantage of the ‘buyer’s market’.
People’s future outlook of their personal finances continues to strengthen with a five-point jump.
Jessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as part of a reshuffle.
Marketing Week, Cognizant and Adobe reveal the full CX50 list of the top 50 CX professionals across five UK industry sectors.
Marketers are often taught there are two ways to orient your business: product and market. But creator-backed brands like Prime are finding a third way: audience-orientation.
Marketing Week has teamed up with the Advertising Association for a second year to spotlight organisations that have opened up marketing to diverse talent.
From winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the top of the corporate agenda.
Using effective methods of tracking referral channels means marketers gain a 360-degree view of their business’s leads.
Marketers wanting to become CEO need to identify what they can bring to a business, while acknowledging the challenges other departments face.
M&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
Appointed in 2022 to lead the excellence agenda at pasta giant Barilla, Natalie Howell believes prioritising consistency and rigour helps brands scale.
Social media influencers who are also brand owners must mark their brand-related content as ads, says the ad watchdog as it cracks down on unlabeled cross-pollination.
Debate continues to rage as to whether out-of-work marketing candidates should signal their employment status on LinkedIn, with recruiters conflicted on the pros and cons.
Kirsty Hunter has been chief marketing officer at the brand since 2020, and will now step into the new role of director, marketing and innovation as the business enters “a new phase of growth”.