‘An ever-accelerating hamster wheel’: Why are marketers doubting their abilities?
Ellen HammettFrom the strain of an ever-expanding remit to dealing with LinkedIn ‘one-upmanship’, marketers’ confidence in their abilities is being put to the test.
From the strain of an ever-expanding remit to dealing with LinkedIn ‘one-upmanship’, marketers’ confidence in their abilities is being put to the test.
Finding ways to make sure that marketing is connected to all parts of the business has been key in differentiating The Very Group and Tesco Mobile.
With a big summer of sport on the horizon, marketers looking to make gains should consider the ‘emotional value’ of building brands via partnerships, says Lisa Walker, head of media and sponsorship at Vodafone.
Asda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Expanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.
In a critically important industry, brands must balance innovation and sector expertise to offer an exemplary customer experience.
Volkswagen’s new brand platform looks to remind customers of the love they have for the brand, while also positioning the car giant for the future.
Research from CAP suggests listeners want clear signals, including musical jingles and labels, when listening to an ad in a podcast.
BP marketing boss Nicola Buck urges marketers not to forget about brand building in a rapidly evolving world focused on data.
New research from the LinkedIn B2B Institute and Warc shows B2B brands making a promise to the customer are more likely to drive positive brand metrics.
New data from the Women’s Sport Trust shows more people watched women’s sport in the first four months of 2024 than ever before.
The soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.
Burberry is shifting focus towards brand building over performance, as its CEO admits there is “more work to be done” on turnaround.
Describing the creation of the CMO role as a “significant milestone”, the entertainment giant has tasked Inglis with “redefining” the brand globally.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.