Marketoonist on abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.
Sky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
Women’s health is a $1trn per year opportunity yet brands are still failing to represent and communicate to women in a meaningful way.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the value of memorable brand assets to the use of humour in B2B, it’s been a busy week. Here is my take.
Energy drink brand Prime Hydration, created by YouTubers KSI and Logan Paul, once had fans queuing up at dawn to purchase, but now has been spotted in bargain bins.
Just 12% of marketers, surveyed by Marketing Week on LinkedIn, think their industry or team “definitely” has the required level of financial skills.
AI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement.
Peperami has brought back its brand character ‘Animal’ to stand out in a crowded field as it seeks to broaden its appeal.
Lucozade is updating its brand assets and launching a new masterbrand platform to unite its Sport and Energy offerings.
Irina Rodina joins the world’s largest privately-held spirit company Bacardi as its senior vice-president for marketing strategy and operations.
See the cookie apocalypse as an opportunity to ditch flawed forms of measurement in a quest for greater accuracy.