Online ads ‘most complained about channel’ in 2023
Molly InnesThe ASA received 39,034 complaints in 2023, a 16% increase on 2022’s figures, nearly 21,000 of which were about online adverts.
The ASA received 39,034 complaints in 2023, a 16% increase on 2022’s figures, nearly 21,000 of which were about online adverts.
Chasing a “double repositioning”, the animal protection charity hadn’t updated its brand since the 1970s meaning that despite high awareness, intention to donate had plummeted.
Tesco retains a “healthy dose of paranoia” about taking on the “intensely competitive” supermarket category, despite value play delivering market share gains.
The sports brand is making its “biggest marketing investment ever” to focus on performance positioning.
Marketers believe they are having a greater impact on business, but still feel held back by the age-old perception marketing is a cost rather than an investment.
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Food sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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