Over half of marketers say relationships harmed by remote working
Charlotte RogersFacilitating face-to-face collaboration is the main driver for returning to the office, with employee mental health further down the agenda.
Facilitating face-to-face collaboration is the main driver for returning to the office, with employee mental health further down the agenda.
The role of fractional CMO is gaining pace, but how can marketers best set themselves up for success if they decide to take the plunge?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Starbucks’ decision to get rid of the CMO role to the rising pressure to return to the office, it’s been a busy week. Here is my take.
The majority of marketers have noticed a shift towards returning to the office, but while some leaders say it’s more productive to be in person others argue being fully flexible helps brands attract the best talent.
Bringing “newness” to the category through innovation and creating a distinctive brand facilitates pricing power with consumers, Nike CFO Matt Friend said.
Deeper insight and richer innovation is possible if marketers realise not everyone’s brain works in the same way.
Trust in online ads hit 36% among consumers exposed to the ASA’s campaign, with trust in TV adverts rising to 46%.
Former Co-op customer director Ali Jones joined the fashion retailer last April and is on a mission to turn the brand around.
People’s view of their personal finances over the coming year is in positive territory for the first time in two years.
Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
On the brink of administration and looking for a new buyer, the retailer needs some love if it’s going to survive on the UK high street.
Having expanded both the marketing team and brand budget, Trainline has also invested heavily in behavioural science to fuel its growth agenda.
The moment is approaching when B2B brands realise they need to invest more in brand than performance. Just look at these examples for inspiration.
In the latest episode of Marketing Week’s podcast series, Tesco marketing boss Emma Botton and BBH London CEO Karen Martin share the secrets of their partnership.
The Unilever-owned brand wants to “create FOMO” with its fragrance launch, rolling out the latest phase of its long-term Gen Z focused strategy.