Santander to combine marketing and communication teams
Molly InnesThe bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.
The bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.
As hybrid working cements itself as the norm, three marketers share how flexibility has forever altered their working patterns.
AI: Beyond the Hype. Generative AI offers B2B brands a wealth of opportunity but marketers are experimenting with an edge of caution.
The ASA has upheld three complaints made by Sainsbury’s against Aldi.
Marketers have embraced hybrid working, with nearly seven in 10 happy with the balance of days in the office and working from home.
As Unilever looks to separate its ice cream business, which could result in demerger or a sale, the health of its ice cream brands including Ben & Jerry’s and Magnum is crucial.
Current global CMO Brady Brewer has been promoted to CEO of Starbucks’ international business.
Tesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Home improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
Marketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.