ITV to step up marketing spend by £15m in 2024
Niamh CarrollThe broadcaster claims marketing is acting as a key tool to drive growth for the ITVX streaming platform, which grew total views by over a quarter last year.
The broadcaster claims marketing is acting as a key tool to drive growth for the ITVX streaming platform, which grew total views by over a quarter last year.
More marketers are outsourcing than not – but should this be a cause for concern?
In a stagnant economy, businesses must prioritise their investments. When you have multiple brands, put those with the highest growth potential first.
Rather than sticking slavishly to the 60:40 rule, flexing the balance between long- and short-term investment could prove fruitful for SME marketers balancing the books.
The Chancellor has set out a range of measures affecting small businesses, vaping and pubs in his Spring 2024 budget.
Chief communications officer Alexia Clifford wants more action from government to tackle gambling harm, arguing proposed marketing reforms don’t go far enough.
More marketers are outsourcing elements of their team than are not – with a lack of skills in-house and shrinking team sizes being cited as reasons.
With marketers grappling with new technology and demands, Mastercard’s CMO Raja Rajamannar urges brands to develop their marketing teams to stay ahead of the curve.
Digital marketing techniques are increasingly being viewed by marketers as overrated by businesses – as social media tops the list of overrated skills for the second year running.
Having grown revenue through price increases last year, Nomad Foods is stepping up its marketing investment and innovation to return to volume growth.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.
Greggs increased sales by almost 20% in 2023, as it focused on making its brand “mean more to more people” as well as increasing its availability through new stores and extended opening hours.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Time is the variable that most defines marketing success, because consistent growth is the truest test of a brand and its team.
Nearly half of marketers haven’t been offered the opportunity to upskill, compounding an existing skills problem and piling increasing pressure on teams.