German scientists have discovered that a well-flexed brain makes for a longer life. The question we must now all be asking ourselves is, what constitutes a healthy diet?

NEWS Camelot is planning to boost the marketing budget for the National Lottery by at least 15m this year to ward off increasing competition and possible declining interest in its Instants scratchcard games.

Department stores are leaving the Seventies behind by revamping image and marketing.

Pepe Jeans is dropping the controversial 10m “suicide” themed drive, created for it by Leagas Delaney, and has even considered axing the agency altogether. Pepe Jeans admits holding secret talks with agencies but says Leagas Delaney, which won the pan-European brief last year (MW September 23), will stay on the account. Pepe marketing director Mark […]

EMAP group managing director David Arculus is playing down speculation that the company is considering a bid for Metro Radio following confirmation this week that Metro’s two largest shareholders, Capital Radio and Chrysalis, plan to sell their stakes. The speculation coincides with the company’s announcement of a 40 per cent surge in pre-tax profits to […]

Virgin Radio programme director Suzy Mayzel will leave Virgin in August. Her departure is for family reasons, the station insists, and is unconnected with reports that Virgin 1215 listening slipped in April. Virgin says a decline in London listening for the national station was inevitable as listeners switched to the London FM service. Nickelodeon UK […]

The Diary spotted Buzz Aldrin at Disneyland Paris last week and the celebrity astronaut was looking a bit bemused. You couldn’t really blame him. Aldrin was at the launch of the new Space Mountain Disneyland Paris ride, a ride that promised to catapult you via a cannon, Jules Verne-style, to the moon. Being packed into […]

Car manufacturers are wasting millions of pounds promoting company car sales, according to a new survey of fleet managers. The news will come as an-other blow to the motor industry, which suffered a further 7.7 per cent fall in retail sales in May. The company car sector has kept the UK car market afloat over […]

The soon-to-be restored county of Rutland is to become the first region in England to launch its own credit card. The 800-year-old Rutland, which will regain its county status after a 20-year battle against its abolition, has set up a deal with the Beneficial Bank. The card will be launched this week. Rutland will get […]

It’s your last chance to win a champagne day out for you and 11 guests at York Racecourse this autumn. In the final round of our Spot The Race competition, just solve the clue shown below and you will be entered for the Grand Prize draw. The overall winner can look forward to a private […]

Creating a mass- market brand is an expensive business. But, as Martin Croft explains, a strong corporate identity can provide an effective short-cut. By conveying the right image to consumers, companies can more easily extend established bran

Saatchi & Saatchi Advertising has cut 16 jobs as part of wide-ranging measures to compensate for the loss of more than 150m of client business since January.

The Diary spotted Buzz Aldrin at Disneyland Paris last week and the celebrity astronaut was looking a bit bemused. You couldn’t really blame him. Aldrin was at the launch of the new Space Mountain Disneyland Paris ride, a ride that promised to catapult you via a cannon, Jules Verne-style, to the moon. Being packed into […]

Rumours following the BA pitch of Bartle Bogle Hegarty leaving independent status behind have been scotched, or at least confused, by its creation of media dependant Motive. Jon Rees weighs up the implications of the move

Creating a mass- market brand is an expensive business. But, as Martin Croft explains, a strong corporate identity can provide an effective short-cut. By conveying the right image to consumers, companies can more easily extend established bran