Liptonice backers forced to rethink product range
Marketing WeekOne year after launch, iced tea brand Liptonice is going back to the drawing board as its backers, PepsiCo, Brooke Bond and Britvic Soft Drinks, admit they got the formula wrong. Industry sources say the sparkling soft drink has been reformulated and the packaging redesigned for a relaunch on May 17. The brand will be […]