What links transvestite singers, a Sixties screen idol, crisp snacks and “tolerable food”? Buxton Foods – or rather Terence Stamp, star of Priscilla Queen of the Desert and the Buxton Foods Stamp Collection of crisp snacks. With the video release of the transvestite road movie this week, the company has done a deal with Columbia […]
I was pleased you reported the appointment of Louise Wall to the position of managing director at Option One in “Option One lures Clarke Hooper chief” (MW March 31). However, there were some inaccuracies in your article. As you correctly state, there has been a vacancy for the position of managing director since Option One […]
The RAC has appointed Cogent to handle its ú6m advertising account as part of an effort to improve its performance against the Automobile Association.
Current media research is inadequate and inappropriate for advertisers’ needs because it focuses on audience numbers instead of advertising effectiveness, a top advertiser has claimed. Dominic Owens, advertising corporate identity manager at the Prudential, made a scathing attack on media research which cannot tell him if anyone saw his ads. He was speaking at Marketing […]
On the face of it, Mount Juliet represents the perfect conference venue. The only possible hitch is if delegates find the pace of life too slow, as James Luckhurst reports
We at CACI regard ourselves as market leaders when it comes to classifying people. However, we admit that we have been beaten by Marketing Week in introducing the latest international marketing technique: targeting by t-shirt. The person illustrating your article on the French newspaper market, “French lessons for law-makers” (MW March l0), is undoubtedly French […]
Contrary to popular belief video rentals have been declining, but Blockbuster Video is launching an attack against both satellite and terrestrial TV.
Commuters on the Brighton to London line are not the most likely of subversives, but the smoking minority are being fired by one burning desire – to be able to light up in peace.
PepsiCo International is stepping up its European marketing operations with an internal staff reshuffle and new recruits. PepsiCo Europe has recruited Mhairi McEwan, former European marketing manager at Lever’s Machine Dishwash business, as vice president marketing, Europe. McEwan, who is on maternity leave, will join in June, reporting to Pepsi Europe chief executive officer Wayne […]
So it’s goodbye Cargo Club, “Cargo sell-off rocks warehouse clubs” (MW March 24) but not, in my view, the end of club warehousing. I agree with Howard Jackson that the essence of clubs is low-cost operating companies which need to attract small businesses. However, as a long-time senior cash and carry executive, with direct involvement […]
Taunton Cider has announced plans to nearly double marketing spending on its key cider and lager brands from £16m last year to £27m this year. The increased spending includes an extra £10m to be spent on Miller Genuine Draft over the next 15 months. Taunton took control of marketing and distribution for the brand from […]
NEWS ROUND UP
Harari Page has won the ú1.5m account for Country Music Television Europe after a pitch against Duckworth Finn Grubb Waters and Bainsfair Sharkey Trott.
Grand Heritage Hotels has launched a conference service hotline, designed to offer a more personal service to conference and incentive organisers. The Country Club Hotel Group has taken over management of The Brewery Conference and Banqueting complex in London. Both outfits are owned by Whitbread. The English Riviera Conference Bureau has appointed Peter Kenwright as […]
Whilst I was very pleased to read your optimistic assessment of the state of the cinema industry, I was somewhat taken aback to find that in the “Virgin” future Pearl & Dean would no longer exist, “P&D calls police over `sick’ faxes” (MW March 10). As you know from your own recent press coverage, I […]