…as Camelot move irks retailers

Marketing Week

Retailers fear that Lottery operator Camelot’s plans to launch up to six Instants scratchcard games at once could confuse shoppers and slow down queues for tickets, further clogging up shops. Camelot says it will launch four scratchcard games with themes such as sports and heritage, and more games could be added. The games will offer […]

Visual Reality

Marketing Week

Video and satellite conferencing is taking over from the traditional one-dimensional conference, presenting information in a way that is easier to digest and retain. But, warns Julia Davies, exciting media vehicles cannot disguise a bland mess

Green takes on Woollams’ role

Marketing Week

Graham Green, chairman of LGM Marketing Services, is ex-pected to take over as chief executive of WMGO Group following the dramatic expulsion of Chris Woollams from the publicly-listed company – first revealed in Marketing Week last week. Woollams defiantly denies he has been dismissed. “I’m the chief executive of WMGO Group. I have not stepped […]

Sponsors moot Sky rugby deal

Marketing Week

Bass sponsorship director Paul Hughes meets Rugby League chief executive Maurice Lindsay today (Wednesday) to discuss the implications of Rupert Murdoch’s plan to create an international rugby “Super League”. Murdoch’s ú75m deal with the Rugby League was announced on Saturday. A new 14-team structure will be created by merging some existing teams and setting up […]

Tesco satisfies new age needs

Marketing Week

Virginia Matthews’ piece on Tesco vs Sainsbury’s (MW, March 24) is sound up to a point but falls short on the real point of difference between Tesco and Sainsbury’s. The British, young and old, are abandoning the traditional “meat and two veg” in their droves and Tesco has been catering for modern tastes better in […]

DMB&B nets ú5m Mars ice creams

Marketing Week

D’Arcy Masius Benton & Bowles is believed to have picked up the high-profile ice cream accounts from Mars, ending weeks of speculation about the future of the brands after Mars’ global review in March.

Queen of the press pack: Caroline Marland

Marketing Week

The next managing director of The Guardian, Caroline Marland, has broken the glass ceiling by getting to the top of an industry dominated by men. Chris Boulding finds out how The old Fleet Street was full of smoke, alcohol and men. Even by the standards of the Seventies, work practices were old-fashioned and there was […]

Conflict threatens Chiat grip on Fruitopia account

Marketing Week

Chiat/Day’s hold on Coca-Cola’s Fruitopia account is in doubt because of client conflict caused by its new owner Omnicom. Chiat/Day’s US parent has already been told it is likely to lose the business. Reports have appeared in the US, saying Chiat/Day will split with Coca-Cola within three months, ahead of its formal acquisition by Omnicom […]

ITV gets a mixed review from ITC

Marketing Week

The Independent Television Commission has expressed renewed concern over the lack of innovation in scheduling and commissioning certain types of programmes on ITV. In its second annual performance review of the 15 regional ITV companies, GMTV, Channel 4 and Teletext, the ITC praised ITV’s popular drama successes of the past year – such as Cracker […]