With reference to your report “The talk of the radio industry” (MW March 17), I find the comparison of calls received by LBC (12,000 per week) and Talk Radio (350,000) harsh. While I appreciate the fig-ures quoted are not meant to put down LBC (RIP), but rather to enhance Talk Radio, your article does not […]
Laser has secured North-East Water to sponsor regional weather forecasts on Tyne Tees Television. Media Dimensions continues to seek sponsors for other regional bulletins following the ending of Legal & General’s sponsorship three months ago. The Department of National Heritage this week agreed to consider allowing magazine publishers to create branded TV programmes based on […]
What links transvestite singers, a Sixties screen idol, crisp snacks and “tolerable food”? Buxton Foods – or rather Terence Stamp, star of Priscilla Queen of the Desert and the Buxton Foods Stamp Collection of crisp snacks. With the video release of the transvestite road movie this week, the company has done a deal with Columbia […]
Current media research is inadequate and inappropriate for advertisers’ needs because it focuses on audience numbers instead of advertising effectiveness, a top advertiser has claimed. Dominic Owens, advertising corporate identity manager at the Prudential, made a scathing attack on media research which cannot tell him if anyone saw his ads. He was speaking at Marketing […]
On the face of it, Mount Juliet represents the perfect conference venue. The only possible hitch is if delegates find the pace of life too slow, as James Luckhurst reports
Contrary to popular belief video rentals have been declining, but Blockbuster Video is launching an attack against both satellite and terrestrial TV.
Commuters on the Brighton to London line are not the most likely of subversives, but the smoking minority are being fired by one burning desire – to be able to light up in peace.
Tesco’s annual results show it has overtaken market leader Sainsbury’s in sales and is chasing it hard in market share. Pre-tax profit leapt 12.7 per cent to ú595m, UK sales increased by a similar sum and group sales rose 17.6 per cent to ú10.9bn. While figures from the Institute of Grocery Distribution show that Sainsbury’s […]
Allied Domecq subsidiary Gleneagles Spring Waters Company is launching its first branded spring water, four years after it was developed. The company is better known as a water supplier to retailers such as Marks & Spencer. Gleneagles Spring Water will be piloted in still and sparkling versions in the Meridian TV region. If tests are […]
Littlewoods Pools is to target thousands of retailers as it prepares to take on the National Lottery with the launch of Pools “playstations” in independent shops. The Pools relaunches with its first television advertising campaign, understood to break next week. Creative work is by Lowe Howard-Spink. The relaunch follows changes in Government regulations for Pools […]
The Royal National Institute for the Blind is seeking a ú100,000 sponsor to underwrite two concerts by Stevie Wonder in London next month.
Virgin claims its PEP launch brought in ú42m between the March 3 launch and the end of the tax year. Abbey National netted ú60.
The `feel-good factor’ has not proved a problem for advertisers, who raised their spend by a staggering 26.3 per cent last year. Sophie McKenzie analyses Marketing Week’s exclusive Top 100 advertisers survey
While the “feel-good factor” may be mysteriously eluding the electorate, it has found firm purchase in the marketing community. Advertising expenditure, already on the mend in 1993, surged an astonishing 26 per cent last year, according to Marketing Week’s exclusive survey of the top 100 advertisers. Advertisers will, rightly, grumble about the pressures of media […]
SB to put ú2m behind Sominex relaunch SmithKline Beecham has re-packaged and re-designed its over-the-counter sleeping drug Sominex in the run-up to a ú2m re-launch this summer to challenge market leader Nytol (MW December 2).