Procter & Gamble has lost a senior marketing director. He fills a year-long vacancy at frozen food retailer Iceland. P&G’s Andy Brent, marketing director for household cleaning products, is to join Iceland in the next two weeks, more than a ye

Chris Boulding tried to clear up confusion about the Internet, “Net-working” (MW March 31) and ended up confusing his buzzwords. He asserted that “the Internet is not much of an interactive medium” because it cannot accommodate decent moving pictures and users cannot choose their own endings to programmes. That is not because the Internet isn’t […]

Remy & Associates, the spirits and champagne company, has handed control of its UK operation to Paul Mills, Remy managing director for Europe North West.

The Internet may not seem an obvious marketing tool, but as interest grows in its potential to reach a worldwide audience marketers must get in on the act now.

In “The powder struggle that started a war” (Diary, MW March 10) we read about Persil having played a role in the Versailles Treaty of 1919. We are not quite sure whether this is an example of the black British humour which is very popular here on the Continent, or whether we should take it […]

Chris Boulding tried to clear up confusion about the Internet, “Net-working” (MW March 31) and ended up confusing his buzzwords. He asserted that “the Internet is not much of an interactive medium” because it cannot accommodate decent moving pictures and users cannot choose their own endings to programmes. That is not because the Internet isn’t […]

Accounting system specialist Pegasus Software has developed a contact management system for sales and marketing departments. This is Pegasus’ first sales and marketing system. The company claims to have achieved a first in that the new Windows-based product, Pegasus Connection, combines contact tracking functionality with the ability to link directly into other business applications including […]

Office stationery catalogue WH Smith Business Supplies is to publish its Niceday catalogue on Tel-Me, an on-line electronic business information service run by Phone-Link. It allows subscribers to order business equipment and stationery directly from WH Smith Business Supplies at the touch of a button. Phone-Link claims this is the first use of the Tel-Me […]

Former Pizza Hut marketing director Ann Elliott is to join Beefeater Restaurant & Pub in the same role, replacing Mike Tye who is moving to Welcome Break. Elliott joins the 280-strong, Whitbread-owned chain on May 1, leaving the post of field operations director for Whitbread Pub Partnership in the North. She was Pizza Hut marketing […]

Accounting system specialist Pegasus Software has developed a contact management system for sales and marketing departments. This is Pegasus’ first sales and marketing system. The company claims to have achieved a first in that the new Windows-based product, Pegasus Connection, combines contact tracking functionality with the ability to link directly into other business applications including […]

British Sky Broadcasting has restructured its subscriber marketing department with the appointment of David Thatcher as customer marketing director. Thatcher, who joined BSkyB as direct marketing manager last May, replaces Chris Townsend who takes on marketing for Sky’s planned digital television system. Sky is planning to launch digital services through the Astra satellite in late […]

Coca-Cola & Schweppes Beverages has taken marketing control of the Cadbury Schweppes trademark in the UK. CCSB – a joint venture between Cadbury Schweppes and Coca-Cola – is breaking with its traditional role as a bottler, distributor and trad

Sunday colour supplements are read, appreciated and enjoyed by around 80 per cent of Sunday newspaper readers, according to research conducted by RSGB for the Mirror Group and two agencies. Mirror Group commissioned the research to show that Sunday colour supplements were suffering a dearth of branded advertising because of a fashion for review sections […]

EURO RSCG Wnek Gosper has pipped Bainsfair Sharkey Trott to the Aero USA sports shoe account, worth ú3.2m over three years. Aero USA had originally planned to launch the brand in the UK using Saatchi & Saatchi subsidiary Wavelength Creative Marketing, but split from the agency after disagreements over payments (MW February 10). Knight Leagas […]