Barclays Bank Consumer Lending division is retreating from costly paper insert advertising with the launch of its first national direct response TV campaign for Mercantile Credit Personal Loans. Barclays Bank product manager John Hoyle says Barclays has been looking into media alternatives because the spiralling costs of paper are making inserts – the main element […]
EURO RSCG Wnek Gosper has created the first television campaign for the Royal Mint, which is launching a £2 coin to commemorate the 50th Anniversary of VE Day. The campaign, which breaks next week, positions the coin as a “small memento” of peace. The film features pigeons in Trafalgar Square, with a menacing dot on […]
GGK’s loss of the ú8m Skoda business puts a question mark over the future of the agency, whose parent company is already in receivership.
Barclays Bank Consumer Lending division is retreating from costly paper insert advertising with the launch of its first national direct response TV campaign for Mercantile Credit Personal Loans. Barclays Bank product manager John Hoyle says Barclays has been looking into media alternatives because the spiralling costs of paper are making inserts – the main element […]
GGK’s loss of the ú8m Skoda business puts a question mark over the future of the agency, whose parent company is already in receivership.
Shelter, the charity for the homeless, is seeking sponsorship from fmcg manufacturers and has created a dedicated business unit to develop a strategy to triple its income. “We were without a strategy. We have never gone to marketing managers with ideas for their brands but that’s the direction we are going. We have to run […]
Judging by the volume of editorial coverage, the growing number of dedicated magazines, and the proliferation of seminars and conferences devoted to the Internet it may surprise some to know that there are still only around 200,000 people in the UK with full access to the Net and 7.9 million users around the world. Yet […]
House of Fraser is to introduce rolling discounts on poor selling lines of its own-label clothing, amid fears that the chain could be taking the discounting route followed by rivals such as Debenhams. The chain of 48 department stores, including the Army & Navy and Dickens & Jones brands, has until now resisted discounting its […]
Food retailer Iceland has confirmed it is returning to its roots as a frozen food retailer after years spent building its fresh and ambient food range (MW last week). The repositioning includes the launch of 250 frozen food products this year and a ú10m order for upright freezers. Iceland will also appoint a new marketing […]
TV and commercial radio sponsorship has witnessed huge growth and the future looks bright, but unrealised opportunities abound. Michael Barrett reports
Quaker is battling against Coca-Cola’s big budget launch of new age soft drink, Fruitopia, with a national roll out of Snapple through Tesco, Waitrose and Sainsbury’s. Quaker, which took over distribution of the brand from United Beverage Corporation (Ubevco) on March 1, will launch a nationwide PR campaign, plus marketing and sponsorship activities to be […]
GGT media dependent Media Solutions is understood to have threatened More O’Ferrall Adshel (MOFA) with legal action after the scrapping of a poster campaign for Post Office Counters. MOFA had accepted a poster campaign for its six-sheet bus stop sites, aimed at promoting Post Office sales of National Lottery Instants scratch cards. The card game […]
Johnson & Johnson is spending ú5m to promote its baby products through a national TV push. Advertisements break in mid-April and focus on improvements to the Baby Bath, Moisturising Baby Lotion and Baby Shampoo ranges.
The European Commission has moved to curb teleshopping in its revised version of the 1989 Broadcasting Directive. Total time allowed for advertising and teleshopping “spots” combined may not exceed 20 per cent of daily transmission time, according to the directive published last week. Tobacco products may not be sold via teleshopping, and alcohol products will […]
Further to your article “Whitbread hires Clark and Taylor” (MW March 10), the ú5m account was won by Walton & Wiggins, and not WCRS.