Wella aims to halt the overall decline in the hairspray market by offering a holiday voucher promotion with cans of its Silvikrin hairspray. It will offer the ú100-off vouchers on cans of hairspray and mousse. The vouchers can be redeemed at more than 20 tour operators and there is no lower price limit for the […]
Shell seeks guarantee over costs in Don case In a statement Shell said it is applying to the court for security for costs in the event of Don losing the case.
Portland Holidays’ sophisticated database allows the tour operator to call up instantly its customers’ travel spend and favourite types of holiday so that everything from direct mail campaigns to one-off special offers can be personalised.
When customer loyalty is taken to the limit home shopping is the result, where consumers get what they want, when they want it – and often before they even realise they want it.
Abbott Mead Vickers.BBDO is this week expected to turn in annual profits over 70 per cent up on last year. Media analysts Jonathan Helliwell of James Capel, and Richard Sanderson of Panmure Gordon, forecast pre-tax profits of £8m (£4.7m), and earnings per share of between 15.3p and 15.7p (9.4p). D’Arcy Masius Benton & Bowles has […]
Lego Toys will be the first sponsor of a pre-school television programme following a deal between Carlton UK Sales and CIA Medianetwork in which the Duplo brand will sponsor Tots TV. The Independent Television Commission says it will be monitoring the 15-week sponsorship. “The status of the sponsor’s relationship with the programme may be hard […]
PepsiCo has been forced to alter one of its ads to comply with TV watchdogs but is still fighting to air ads that ridicule rival Coke. The soft drinks maker has had to bow to the Broadcast Advertising Clearance Centre and change the Pepsi ads which start in the UK this week. The company had […]
According to recent research, the `new’, specialist satellite channels are attracting highly definable, hence highly targetable, niche audiences
Sears is reorganising senior anagement at the giant 1,750-outlet British Shoe Corporation (BSC) and handing the day-to-day running of its eight shoe chains to top directors. The management changes form part of a move by Sears chief executive Liam Strong to introduce brand management into the 22-fascia retail giant. BSC marketing director David Rist becomes […]
The death of cinema has long been exaggerated. The movie industry is thriving because of, rather than despite, investment in new media.
The Ministry of Defence is seeking sponsors for its joint VE and VJ Day jamboree celebrations in Hyde Park in May. The Government department has hired the First Artist Corporation to handle the sale of the licensing and sponsorship packages and has opened negotiations with a string of high-profile brand owners. A final list of […]
Previously seen as a numbers game or as a quick-fix solution to various problems, loyalty schemes have come of age in the UK. The new card-based schemes have emphasised segmenting the all-important database to get an accurate picture of the cu
The Thorn EMI “rent-to-buy” retail chain Crazy George’s is seeking an agency to handle its entry into the UK market. At present, it has just six stores in the UK but it is opening two more next month and hopes to have a further 20 within the next 12 months. Its first-year budget is described […]
Virginia Matthews complains about the appearance of identifiable branded products in EastEnders and other BBC entertainment programmes in “Get rid of the silly pluggers” (MW March 10). She suggests that their use results from arrangements with manufacturers to provide advertising through the back-door. I would like to assure Matthews that product placement – the inclusion […]
A spate of shock ads has opened a debate on whether advertising influences society or shapes it. Many in the industry believe they are simply reflecting social change and a clampdown would lead to `sanitised’ ads.