Since seeing Adrian Holmes dressed in tweeds when only in his twenties, I always had a sneaking suspicion that he was getting old before his time. This was confirmed when I read Marketing Week, “LH-S chief raps `yobbish’ ad rise” (MW March 17). His latest lambasting of the Harley-Davidson advertising created by BDDH could only […]
Petfood advertising executives tasting the product (Diary, MW March 10) – apocryphal? Never. As part of the new product development consultancy team working with NestléPetfoods in the late Eighties, I used to regularly chow down with the rest of the assembled cast of Nestlé Lintas, JWT and New Solutions on the latest offering from the […]
Iceland frozen food stores has appointed a management consultant to take on the new role of director for trading strategy and marketing, amid fears that the chain’s strategic direction is floundering. Mark Hudson joins in May from Bain & Co, the consultancy which has advised Iceland on its direction during the past year. Analysts say […]
American Express has used the detailed information on its customer database to concentrate on its existing customers. Through its Membership Rewards scheme loyalty rewards are being tailored to customers’ individual needs.
Mitchell Patterson Aldred Mitchell has won a place on the Unilever agency roster for the ú2.5m account for Birds Eye Wall’s Healthy Options in the UK. The account was previously held by Unilever’s roster agency Ogilvy & Mather. The appointment of MPAM to Healthy Options marks a shift from Unilever’s use of large network agencies, […]
Marketing Week readers may be interested in the following example of a brand myth (Diary, MW March 10) – one of many I collected recently during research for an article on urban myths and legends. One urban myth currently circulating in northern England identifies Marmite as a powerful, if hitherto undiscovered, hair restorer. Appreciable, sometimes […]
Ernst & Partner, the German agency, has been declared bankrupt after 17 years in business. The main cause of the demise is understood to be its dependence upon Sony, which accounted for 40 per cent of revenue but severely cut back spending in
European paper products giant Jamont is seeking an agency to run a ú40m brand building, pan-European campaign. Jamont is best known for ts Dixcel toilet tissue, which is the third largest brand in the UK market after Andrex and Kleenex.
As the world becomes more artificial by the minute, consumers are beginning to rebel and demand the genuine article. However, marketers face their own identity crisis and are having to adopt new techniques to get their message across.
Whitbread took over Filthy MacNasty’s Irish pub in Islington for the press launch of the innovative Murphy’s-in-a-bottle-with-a-widget. A traditional Irish band played, and Joe Rooney, star of the Bartle Bogle Hegarty “I’m not bitter” campaign came along too. One journalist, who presumably considered himself quite a wag, ordered a pint of Guinness, to be told […]
Mirror Group Newspapers is believed to have decided to take over management of the Independent and to reduce the broadsheet’s second section to a tabloid from May. It is understood that the Independent’s senior management, including ad director Jeremy Reed, which currently reports directly to Newspaper Publishing (NP) managing director Sergio Cellinni, will report to […]
The departure of Procter & Gamble chairman and chief executive officer Edwin Artzt in July (MW last week) will mark a turning point for the firm.
I would like to correct any misunderstandings which may have arisen from your news item “Boehringer puts test kits on market” (MW February 17). Contrary to your report, at this time Boehringer Mannheim UK has no intention of marketing the Frontline range of test kits for drug abuse as otc products. These kits are for […]
Mitchell Patterson Aldred Mitchell has won a place on the Unilever agency roster for the ú2.5m account for Birds Eye Wall’s Healthy Options in the UK. The account was previously held by Unilever’s roster agency Ogilvy & Mather. The appointment of MPAM to Healthy Options marks a shift from Unilever’s use of large network agencies, […]
Rod Springett `s article “Global Seduction” (MW March 17) chose not to acknowledge the somewhat unique circumstances that have allowed the brands he highlighted as the best examples of global marketing success to reach such universality without going through an identity crisis in packaging or presentation. Coca-Cola, Marlboro and Levis were not conceived of as […]