The Independent Television Commission has unveiled its long-awaited guidelines for football pools advertising on television. The first commercials may be screened as early as April 1. Littlewoods Pools is readying its television advertising drive and says it is prepared to go on air “at the soonest possible” date. Creative work for a new campaign is […]
Lego Toys will be the first sponsor of a pre-school television programme following a deal between Carlton UK Sales and CIA Medianetwork in which the Duplo brand will sponsor Tots TV. The Independent Television Commission says it will be monitoring the 15-week sponsorship. “The status of the sponsor’s relationship with the programme may be hard […]
PepsiCo has been forced to alter one of its ads to comply with TV watchdogs but is still fighting to air ads that ridicule rival Coke. The soft drinks maker has had to bow to the Broadcast Advertising Clearance Centre and change the Pepsi ads which start in the UK this week. The company had […]
A company advertising funeral plans to elderly people has become the first to be rapped by the Advertising Standards Authority for not declaring that its “independent” endorser was being paid. The case against Chosen Heritage will set a precedent for all ads which involve product endorsements from third parties. Advertisers will now be expected to […]
Videotron is in “advanced” discussions with Auto Trader magazine and car dealership Network Q to participate in its new ads-only cable TV channel, which launches in London on April 28. The 24-hour channel will initially target motor trade and residential property advertisers in a bid to offer a televisual classified ads service. The concept is […]
Whitbread took over Filthy MacNasty’s Irish pub in Islington for the press launch of the innovative Murphy’s-in-a-bottle-with-a-widget. A traditional Irish band played, and Joe Rooney, star of the Bartle Bogle Hegarty “I’m not bitter” campaign came along too. One journalist, who presumably considered himself quite a wag, ordered a pint of Guinness, to be told […]
Mirror Group Newspapers is believed to have decided to take over management of the Independent and to reduce the broadsheet’s second section to a tabloid from May. It is understood that the Independent’s senior management, including ad director Jeremy Reed, which currently reports directly to Newspaper Publishing (NP) managing director Sergio Cellinni, will report to […]
Spurred by filming a BBC documentary in Bosnia last year, MetroVideo technical supervisor Ian Muir has decided to return to the region with a company van packed with children’s clothes, shoes and toys. Unfortunately, his vehicle is still looking bare. Muir is asking companies to donate their wares before he leaves on April 7. Contact […]
Talks on the UK’s biggest TV sponsorship deal between Mller Dairy UK and the three ITV sales houses over the sponsorship of the vacant regional weather slots have collapsed. ITV was on the brink of a deal worth between £3m and £3.5m annually across 13 broadcasters when negotiations collapsed. No new national advertiser is on […]
Spurred by filming a BBC documentary in Bosnia last year, MetroVideo technical supervisor Ian Muir has decided to return to the region with a company van packed with children’s clothes, shoes and toys. Unfortunately, his vehicle is still looking bare. Muir is asking companies to donate their wares before he leaves on April 7. Contact […]
National Science Week is upon us, comprising a range of initiatives to educate old and young alike but is it really in the interest of scientists to enlighten Joe Public?
Moving Dick Johnson – Procter & Gamble’s highly regarded UK marketing chief – to a new strategic public relations role marks more than a promotion.
The ITC has announced improved coverage for Channel 5 after approving its plans for an enhanced transmitter. Coverage should reach an initial 66 per cent of the UK population. The European Commission has rejected French calls for quotas on multimedia products and proposed scrapping all TV and film quotas in ten years’ time. Great Yorkshire […]
The Chelsea Partnership has developed a press, and potentially poster, campaign for fishing tackle manufacturer Ryobi Masterline to improve the image of angling. The risquécampaign challenges traditional views of the lonely, cold, angler sitting by the riverbank without so much as a nibble. The four executions include Go F*** Yourself, and Spice up your marriage, […]
Agencies are predicting chaos in the national press market if News International’s newsprint supply crisis is not alleviated quickly, following its decision to reduce pagination in its titles last week. The paper crisis is understood to have been caused by NI’s failure to renegotiate a price with paper suppliers when its three-year supply deal ended […]