In the last three months of 1994 broadband cable passed more than 400,000 new homes, bringing the total to more than 4 million or one in five British residences, according to the latest Independent Television Commission statistics. The number taking cable TV is now close to 1 million – one in five satellite TV homes. […]

Clue: `Find me in Gloucestershire on St Patrick’s Eve’

The Outdoor Advertising Association has appointed former LWT sponsorship chief Richard Holliday as director, replacing OAA secretary John Klue. CIA Group has announced a 24 per cent increase in pre-tax profits, to £5.3m, in 1994. Turnover rose 64 per cent to £468m. Michael Horner, former London Radio sales director and ex-LBC sales and marketing director, […]

The Government must act to redress the balance in media ownership legislation, Mirror Group Newspapers chief executive David Mongomery told TV95 delegates last week. Montgomery was speaking soon after news emerged that the National Heritage Secretary, Stephen Dorrell, has ruled out radical reform of cross-media ownership regulations. Newspaper publishers re-acted angrily to reports last week […]

Former Abbey National marketing services manager Mike Doyle has been charged with conspiracy to defraud the high street bank. Doyle was charged last week with four others including his brother, James, and wife, Bethan, after an investigation by the Fraud Office. The others are Stuart Nicholson – formerly of Major Taylor Nicholson – and Stephen […]

Simon Esberger, marketing director at Spillers, gives his opinion.

Two Way Television has struck a deal with BSkyB to develop an in-pub quiz using TWTV’s interactive television system. A weekly quiz night will be tested in 50 Morland pubs in the Oxford area in early summer. An interactive quiz will be broadcast in each using a “spare” channel on pub TV sets that carry […]

ITV is planning a push to increase sponsorship revenue following the announcement of a £200,000 study into TV sponsorship awareness. Research company Millward Brown has been employed to conduct a 52-week tracking study. The research – details of which are to be announced later this week – will enable ITV to give week-on-week awareness figures […]

By our EC correspondent Ice cream advertising is poised for meltdown this summer after an historic conclusion to the four year-long freezer cabinet dispute between Unilever and Mars.

Buspak, the Manchester-based bus advertising company part-owned by Tony O’Reilly, has taken over Metrobus Advertising – which handles the giant Badgerline bus advertising contract – for an undisclosed sum. Buspak chairman Peter Cosgrove will be chairman of the new operation. Meanwhile, Metrobus managing director Terry Dyer becomes deputy managing director and Buspak managing director John […]

Only Fools And Horses star Nicholas Lyndhurst has signed up with the People’s Phone retail chain to appear in its new TV commercials. Lyndhurst, who plays hapless Rodney in the TV comedy series, will appear in ads from April 1 for People’s Phone. The push will run until Christmas. Ad spend is not known but […]

“Develop or die” was the theme of the TV95 television advertising conference in Monte Carlo last week. While much has changed since the last event two years ago, as much, it seems, has not. Competition in the British market is now “a full-scale artillery barrage”, said conference chairman Harry Turner. The ITV franchise holders are […]

In his article “Directly right up my nose” (MW last week) Alan Mitchell does us a real injustice. In our remoteness versus purchase propensity model Mitchell is classified as “South Georgia/ give him the full SP”. Our analysts tell me that this segment is likely to respond on the 21st prompt (Mitchell has only received […]

Global brands are not built overnight. They require years of careful marketing and universal imagery to transcend cultural barriers. For the designer, the main obstacle is blandness.