ITV should be investing in programming to build itself up as a brand to see off threats from new media, declining total viewing and TV fragmentation, according to a number of TV95 speakers. Granada joint managing director Andrea Wonfor argued that network complacency and cost-cutting would lead ITV into a downward spiral. Instead she wants […]
TAG Heuer is spending $40m (ú25m) on a worldwide campaign to position its watches as a more prestigious brand. With watches in its range priced as high as ú9,500, TAG Heuer’s latest advertising campaign aims to make its watches more elitist.
Saatchi & Saatchi pre-tax profits rose 68 per cent last year to ú32.4m, but its level of average net debt was also up ú6m to ú118m for December 1994.
TAG Heuer is spending $40m (ú25m) on a worldwide campaign to position its watches as a more prestigious brand. With watches in its range priced as high as ú9,500, TAG Heuer’s latest advertising campaign aims to make its watches more elitist.
Saatchi & Saatchi pre-tax profits rose 68 per cent last year to ú32.4m, but its level of average net debt was also up ú6m to ú118m for December 1994.
The authors of a report on the City are fooling both themselves and investors if they think London really is a thriving financial centre. By George Pitcher
Media auditors hamper innovative buying of TV airtime because of their emphasis on price at the expense of quality the TV `95 conference was told last week. Speaking during a panel session on media auditing Lowe Howard-Spink media director Mike Smallwood told delegates that the increasing fragmentation and complexity of the UK TV market means […]
Diary has this week decided to make a break with tradition and run a quote of the week slot. Charlie Scott, chief executive at Saatchi & Saatchi plc (or Cordiant as it is now to be known), said on the appointment of Al Prendegrast as executive vice-president of human resources worldwide: “In the advertising business, […]
This month BrandTrack looks at petfood. The market is challenging because consumption is virtually static. The task for brand owners is to take market share from their competitors and keep up with the changing tastes of our pets
Saatchi & Saatchi has done a U-turn on its plans for a three-agency network by closing CME.KHBB Continental Europe’s offices.
For those sweet-toothed consumers who cannot bring themselves to give up sugar British Sugar has launched Half Spoon, a combination of sugar and artificial sweeteners. It can be used in hot drinks and desserts or on cereals, though use in baking is not being promoted. It is said to contain half the calories of sugar. […]
Clue: `Find me in Gloucestershire on St Patrick’s Eve’
In the last three months of 1994 broadband cable passed more than 400,000 new homes, bringing the total to more than 4 million or one in five British residences, according to the latest Independent Television Commission statistics. The number taking cable TV is now close to 1 million – one in five satellite TV homes. […]
TV `95 provided a real opportunity for advertisers and ITV to settle their differences, but despite a few exceptions, the big issues were brushed aside. By Torin Douglas
We were fascinated by Paul McCann’s report “When billings size isn’t everything” (MW last week). The big media buying shops are “repositioning” themselves as a vanguard because the media market is moving away from bulk buying, and that other services, such as “creative planning”, are becoming increasingly important to clients. This has already happened. There […]