Laser has secured North-East Water to sponsor regional weather forecasts on Tyne Tees Television. Media Dimensions continues to seek sponsors for other regional bulletins following the ending of Legal & General’s sponsorship three months ago. The Department of National Heritage this week agreed to consider allowing magazine publishers to create branded TV programmes based on […]

The conference and incentive travel industry is looking bullish following a reported increase in business for the last quarter of 1994. Figures from the British Tourist Authority show the average number of residential conferences per venue per month has grown from 13.9 to 14.2. Both city and country hotels saw an 80 per cent increase […]

With a number of rescued high street chains tucked under its wing Facia, Stephen Hinchliffe’s empire, has taken on the task of winning over the mid-market consumer via a programme of brand revamps.

What links transvestite singers, a Sixties screen idol, crisp snacks and “tolerable food”? Buxton Foods – or rather Terence Stamp, star of Priscilla Queen of the Desert and the Buxton Foods Stamp Collection of crisp snacks. With the video release of the transvestite road movie this week, the company has done a deal with Columbia […]

I was pleased you reported the appointment of Louise Wall to the position of managing director at Option One in “Option One lures Clarke Hooper chief” (MW March 31). However, there were some inaccuracies in your article. As you correctly state, there has been a vacancy for the position of managing director since Option One […]

The RAC has appointed Cogent to handle its ú6m advertising account as part of an effort to improve its performance against the Automobile Association.

Current media research is inadequate and inappropriate for advertisers’ needs because it focuses on audience numbers instead of advertising effectiveness, a top advertiser has claimed. Dominic Owens, advertising corporate identity manager at the Prudential, made a scathing attack on media research which cannot tell him if anyone saw his ads. He was speaking at Marketing […]

On the face of it, Mount Juliet represents the perfect conference venue. The only possible hitch is if delegates find the pace of life too slow, as James Luckhurst reports

We at CACI regard ourselves as market leaders when it comes to classifying people. However, we admit that we have been beaten by Marketing Week in introducing the latest international marketing technique: targeting by t-shirt. The person illustrating your article on the French newspaper market, “French lessons for law-makers” (MW March l0), is undoubtedly French […]

Contrary to popular belief video rentals have been declining, but Blockbuster Video is launching an attack against both satellite and terrestrial TV.

Commuters on the Brighton to London line are not the most likely of subversives, but the smoking minority are being fired by one burning desire – to be able to light up in peace.

PepsiCo International is stepping up its European marketing operations with an internal staff reshuffle and new recruits. PepsiCo Europe has recruited Mhairi McEwan, former European marketing manager at Lever’s Machine Dishwash business, as vice president marketing, Europe. McEwan, who is on maternity leave, will join in June, reporting to Pepsi Europe chief executive officer Wayne […]

So it’s goodbye Cargo Club, “Cargo sell-off rocks warehouse clubs” (MW March 24) but not, in my view, the end of club warehousing. I agree with Howard Jackson that the essence of clubs is low-cost operating companies which need to attract small businesses. However, as a long-time senior cash and carry executive, with direct involvement […]

Taunton Cider has announced plans to nearly double marketing spending on its key cider and lager brands from £16m last year to £27m this year. The increased spending includes an extra £10m to be spent on Miller Genuine Draft over the next 15 months. Taunton took control of marketing and distribution for the brand from […]