Channel 4 presented a strong case for the movement of traditional women’s magazine advertising onto television (MW February 10). This is not the least bit surprising since the research used was commissioned by a broadcaster. Channel 4 has an enterprising business team, with the goal of persuading fashion and cosmetics houses that the women’s magazine […]

A streamlining drive and a new marketing chief could be just the ticket for Thomas Cook.

Chris Evans is to take over the Radio 1 breakfast show from Steve Wright. He will present and make the programme as an independent producer from April 24 until the end of the year… …Steve Wright is still discussing his exit details from Radio 1. Talk Radio UK would not comment on speculation that Wright […]

Citroân UK is overhauling its advertising in an effort to sharpen its identity. The manufacturer has developed a three-year programme designed to build its brand awareness in a market spending ú450m per year on advertising.

In the past, commissioning market research could be very much like playing Russian roulette, in terms of the quality and honesty of the end results, but advances in computer-aided techniques mean that clients can expect a faster, more accurate

Taunton is launching its own ice cider under the Diamond White brand, following Bulmers’ move into the sector before Christmas with the launch of Strongbow Ice. The company is poised to launch Diamond Ice in the on- and off-trades, with a limited supply until May when the launch will go national. The launch comes as […]

Retail giant Kingfisher is considering shutting down nearly a quarter of its Comet stores in a fresh attempt to remove excess capacity from the overcrowded electrical retail market. Kingfisher, which owns Woolworths, Superdrug and B&Q, as well as Comet, has told City analysts that a review of the chain’s operations could include the closure of […]

The global review of Mars’ $400m (ú263m) business has been thrown into confusion by Ogilvy & Mather’s surprise withdrawal from the pitch.

When Lever Brothers managing director Andrew Seth stepped down, it was inevitable that his departure would be linked to the Persil Power fiasco. Here he sets the record straight on both Persil Power and Lever. By Sean Brierley

The Central Office of Information has drawn up a shortlist of three for a ú2m account to promote small business centres.

Courage is considering dropping the Pilsner name in advertising for Miller Pilsner lager when it relaunches the brand in May. The company, which handles the marketing and distribution for Miller Pilsner, is doubling the brand’s advertising spend to £6m in the relaunch. It is thought Courage wants to focus on the Miller brand in the […]

Revealed. The Diary can exclusively expose a fresh source of income for Saatchi & Saatchi – the bit that actually makes the ads. The source is one David Kershaw. That’s right, one of the “three amigos” who quit the agency on January 9 is actually channelling money back into the agency he served for 12 […]

Sony is shortlisting agencies to handle a ú20m advertising campaign across Europe in the build up to the launch of its Playstation video game system.

One of last year’s most public identity changes was the metamorphosis of holiday company Owners Abroad into First Choice. Following a troubled 1992/93 season, during which the company had been subject to a hostile takeover bid, lost market share and its share price fell, Owners Abroad commissioned research into its market position, with disappointing results. […]

How many people feel at odds with the current practice of marketing and the closely related business of marketing communications? Battered by the recession and controlled by accountants, perhaps despair is just around the corner? Examples of the damage wrought by the combined attentions of recession, and subsequently the bean counters, are numerous. High-street retailers […]