We were fascinated by Paul McCann’s report “When billings size isn’t everything” (MW last week). The big media buying shops are “repositioning” themselves as a vanguard because the media market is moving away from bulk buying, and that other services, such as “creative planning”, are becoming increasingly important to clients. This has already happened. There […]
Sainsbury’s is to review “in due course” the advertising accounts for Texas and Homebase DIY chains, held by Grey and Abbott Mead Vickers.BBDO respectively. It already reviewing how to integrate the chains. The Guild of Excellence this week launches its ú11m campaign through Broadway to recruit members, in what promises to be the biggest national […]
Kraft General Foods launches a ú2.5m campaign for Maxwell House later this month with a TV commercial featuring Noel Edmonds, who recreates his BBC TV Noel’s House Party role.
Gordon’s Gin is launching the “Innervigoration” advertising campaign this week through cinema, press and posters. The ads are aimed at younger drinkers and the creative work is by Leo Burnett. The ú2.5m media budget is part of a ú10m marketing spend for the brand. TEXT:
Sponsorship of `worthy causes’ is gathering pace, with firms viewing funding of areas like education and health as good commercial opportunities. However, there are fears that core services will lose Government funding and become reliant on bu
Although Talk Radio has made a sluggish start, initial audience levels are encouraging.
John Ayling’s daughter Caroline writes to a schoolfriend.
Coca-Cola Schweppes Beverages is to distribute a series of New Age drinks which are direct rivals to Coca-Cola’s Fruitopia. CCSB has begun talks with the trade and plans to launch a soft drink called Schizan which is believed to be manufactured by Cadbury-Schweppes. It is also said to be readying a UK launch for Oasis […]
To prove that Easter means more than chocolate eggs, hot cross buns and bunny rabbits, the Church of England is launching its first national advertising campaign. Roadside hoardings, bus stops and church noticeboards, as well as radio ads, will be used for a campaign, which breaks in April and focuses on the Resurrection. The posters […]
Mr Dobson said if Labour wins the next election it will “play its part in promoting higher environmental standards, thus helping these companies develop further products and sales.” The Labour Party has praised the environmental marketing efforts of big companies including Procter & Gamble, and called for laws to make other firms follow suit. Frank […]
Banks Hoggins O’Shea has been appointed to handle a UK project for clothing retailer C&A and is battling with an unknown German agency to win the store’s multimillion pound pan-European account. The size of the European account is not known, but the UK spend for TV, press and radio advertising was ú6.7m (Register-MEAL) last year. […]
Talk Radio UK moved quickly to quash any fears about its sales performance this week after the sudden resignation of sales director Alec Kenny. An external replacement for Kenny has already been found and will be confirmed in the next seven days, managing director John Aumonier says. Aumonier dismisses suggestions that the station’s initial sales […]
ICL is to make a ú25m launch into the pan-European consumer home entertainment market, using the brand heritage of its majority shareholder, Japanese giant Fujitsu.
Product placement (above) and bad language are the subjects of two TV commercials launched by the Independent Television Commission this week. The two commercials, which are part of the ITC’s attempt to explain its role to viewers, were created by Duckworth Finn Grubb Waters. Both the ads were directed by Andy Wilson, whose work includes […]
Whitbread Inns has appointed Clark and Taylor to handle the ú2m account for its chain of 65 Hogshead Ale Houses. Sources say that a press, radio and poster campaign will break at the end of March.