A message that can wear thin
Marketing WeekBenetton’s attention-grabbing style has taught us all a fundamental lesson – advertising must have high impact, without alienating the target market.
Benetton’s attention-grabbing style has taught us all a fundamental lesson – advertising must have high impact, without alienating the target market.
As takeovers sweep the UK, brand portfolios are being reshuffled as never before. To succeed in today’s corporate jungle, brand management has to be more than asset manipulation – it has to be an activity that involves the entire firm.
France Telecom is talking to agencies about its Bi-Bop mobile phone account. The company recently appointed Publicis Etoiles to handle its Call Home advertising aimed at visitors to France. Publicis pitched against MGTB Tennessee, BDDP and TBWA. Italian TV advertisers have agreed new ad controls with Publitalia, the sales house of Silvio Berlusconi’s Fininvest corporation, […]
Kingfisher executive Nick Kirkbride has joined the Virgin Cola Company as its new managing director. The Virgin Cola Company is a joint venture between Virgin and the European subsidiary of the Cott Corporation. It oversees Virgin’s soft drinks business, including its own-brand cola and forthcoming energy drink, understood to be called Pure Virgin Energy. Kirkbride […]
Nestl is to phase out the position of marketing director for its food division in a slimmer structure which will devolve power to three general managers. The company is restructuring its food business, abandoning canning and dropping many of its brands from the Crosse & Blackwell range, including tomato ketchup, salad cream, baked beans, pastas […]
The anti-smoking lobby, Action on Smoking & Health (ASH) has vowed to continue its battle against the tobacco industry, despite the latest setback in its campaign to win greater health warnings on cigarette packets.
AMS Advertising Group, the media planning and buying specialist, has merged with specialist recruitment company Choice Accountancy Group to form a new group, Amcom Resources plc. Amcom will comprise media planning and buying operation AMS Advertising, direct marketing media operation AMS Direct, recruitment advertising specialist AMS Recruitment and Choice Accountancy. The move was driven by […]
BT is understood to have redirected about ú15m of its 1995 TV spend from ITV to Channel 4, and has shifted ú10m of its ITV spend to London Weekend Television from Carlton.
GWR Group chairman Henry Meakin has called for an independent review of UK commercial radio to cover legislation, ownership and technology. This alone can ensure a long-term legislatory framework which offers the industry the flexibility required to fulfil its potential, he told the Kagan Conference on World Radio this week. “The everyday use and simplicity […]
Superdrug has switched off its National Lottery machines in three top-performing stores because of disruption caused by long ticket queues. The decision could jeopardise plans to connect Lottery terminals in other Superdrug stores. The 600-strong chain says it is still reviewing plans for a roll-out of lottery terminals. Lottery operator Camelot has embarked on the […]
Will King, the marketing entrepreneur who last year took on the combined forces of Gillette and Wilkinson Sword with his shaving product Kings, the King of Shaves, has cut a breakthrough distribution deal with Tesco. King’s shaving oil will be stocked in 200 Tesco stores from April 3, in addition to the 217 Boots branches, […]
Top TV hairdresser Andrew Collinge is launching a 1.5m TV and cinema campaign to win supermarket sales for his designer haircare range.
What’s in a corporate image? Most businesses don’t know, and overlook the fact that research plays a vital part in analysing a company’s identity. By Sophie McKenzie
The BBC is extending its Top of the Pops brand into the glossy magazines market.
The Independent Television Commission has amended its rules governing product placement, viewer competitions and promotions as part of an overhaul of its entire Programme Code. The move follows recent breaches of the undue prominence section of the code, which relates to product placement. Earlier this year, Granada TV was fined ú500,000 for promoting branded products […]