I was surprised to read your article in Marketing Week last week in which it was stated that UK Living had a share of viewing in cable and satellite homes that was double that of The Family Channel. While we are pleased to applaud the growth of any satellite channel, the comparison that was made […]
Your article “Vying for Promotion” (MW last week) paints a grim picture of in-store price promotions, likening them to the plague and the nuclear arms race! Price promotion is a form of mass sales promotion, which rewards all and sundry regardless of whether or not they are going to buy the product anyway. Smart brand […]
We should like to register a couple of thoughts regarding your Brandtrack article on the canned and packet soup market (MW December 16). Your data suggests that spontaneous awareness of advertising for Knorr in October was relatively low compared with the competition – perhaps not surprising as Knorr soup advertising was not on air until […]
What does 1995 hold for the advertising and marketing industry? One thing is for certain – the Asia-Pacific region will play a key role.
Some of us just can’t say certain words. “Sorry”; “I was wrong”; “It’s my round”; or, if you’re John Major, “I resign”. It appears to be no different in the music press, where the Melody Maker bogey-word is NME. New Musical Express runs Alternative music’s “alternative” to the luvvy Brit Awards, called the Brat Awards. […]
I was reported in last week’s publication in saying that Camelot was not achieving its target. Can I clarify this – we are not privy to Camelot’s targets for how their business will build up in the early months. It is aiming to achieve a revenue of ú32bn over the seven-year life of their contract […]
Newspaper groups are renewing their pressure on the Government in a bid to relax barriers to greater press ownership of TV interests. Members of the British Media Interests Group meet on January 17 to finalise a second report to be presented to National Heritage Secretary Stephen Dorrell later this month. The report will address the […]
The BBC’s foray into promotional link-ups could herald a new era of commercialism
Safeway is poised to announce wide-ranging job cuts, with the axe falling most heavily on head office. Shopworkers’ union USDAW is scheduled to meet Safeway personnel director Will Jackson at the end of this month to discuss the job reductions. The union understands that Jackson will have a set of proposals for job cuts, and […]
Targeting the working classes effectively is the challenge facing the marketing fraternity.
For the shopper tired of consumerism, an alternative way to share in the experience has come to light – buying into the shopping business. By Virginia Matthews Despite the annual spectacle of shopaholics queuing their lives away for the standard January sale “bargains” of remaindered china and discontinued TV sets, serious moves are afoot to […]
A US haircare range, which was originally developed for horses, is being prepared for a UK launch targeted at humans. Mane `n Tail shampoo and styling products will launch on the QVC satellite shopping channel by the end of January. Within four months, supermarkets and chemists are expected to stock the range, which includes a […]
The Scottish Amicable advertising account has moved from BMP DDB Needham to Lowe Howard-Spink. The account, worth ú900,000 last year, will be worth ú2m to LH-S. Leagas Delaney and DMB&B Financial also pitched. Hosta UK, the confectionery company, has appointed Butterfield Day Devito Hockney to handle its ú1m Mr.Tom chocolate bar account and a new […]
The latest advertising agency league table, compiled for Marketing Week by Register-MEAL, shows that two of the three Saatchi Group agencies had a rough ride in the year ending last September. “Billings” for Bates Dorland and CME KHBB dropped by 5.7 per cent to £151.33m and 10.2 per cent to £48.22m respectively. CME KHBB resigned […]
Charlotte Pinder, European marketing director of PepsiCo International is understood to be joining KFC as managing director. KFC has yet to offer Pinder the job officially. She is understood to have been inadvertently informed of KFC’s decision by a member of its personnel team who congratulated her on the appointment, unaware that Pinder had yet […]