Crispbread company Ryvita has appointed Collett Dickenson Pearce to give the brand broader appeal. The product, which is associated with slimming and has traditionally been aimed at young women, will now target a wider age range. The Ryvita brand will also be repositioned as a high-fibre addition to a healthy diet rather than as a […]
For the shopper tired of consumerism, an alternative way to share in the experience has come to light – buying into the shopping business. By Virginia Matthews Despite the annual spectacle of shopaholics queuing their lives away for the standard January sale “bargains” of remaindered china and discontinued TV sets, serious moves are afoot to […]
A US haircare range, which was originally developed for horses, is being prepared for a UK launch targeted at humans. Mane `n Tail shampoo and styling products will launch on the QVC satellite shopping channel by the end of January. Within four months, supermarkets and chemists are expected to stock the range, which includes a […]
The Scottish Amicable advertising account has moved from BMP DDB Needham to Lowe Howard-Spink. The account, worth ú900,000 last year, will be worth ú2m to LH-S. Leagas Delaney and DMB&B Financial also pitched. Hosta UK, the confectionery company, has appointed Butterfield Day Devito Hockney to handle its ú1m Mr.Tom chocolate bar account and a new […]
Charlotte Pinder, European marketing director of PepsiCo International is understood to be joining KFC as managing director. KFC has yet to offer Pinder the job officially. She is understood to have been inadvertently informed of KFC’s decision by a member of its personnel team who congratulated her on the appointment, unaware that Pinder had yet […]
The boom years are rooted firmly in the past, but marketers have several reasons to be optimistic about the future – pay increases have started to inflate again and predictions for rises are up on last year. Moreover, the department is growing
The publisher of Penthouse, Northern & Shell, is trying to boost the magazine’s circulation in a bid to protect a basement sales figure, on which its UK franchise may depend.
The home interest magazine sector has enjoyed phenomenal growth over the past ten years. In 1984, there were only four titles: Homes & Gardens, Ideal Home, House and Garden (which have all been published since 1920) and World of Interiors, launched in 1981. Combined average monthly sales stood at around 600,000 copies. By the end […]
What does 1995 hold for the advertising and marketing industry? One thing is for certain – the Asia-Pacific region will play a key role.
The Independent’s continental backers have come under pressure to agree a share issue covering the continuing costs of last year’s restructuring and the price war. Parent company Newspaper Publishing is seeking to raise £55m, one shareholder claims… …The Independent promotions consultant Phil Lawlor has left the company and been replaced by head of competitions Roz […]
It’s “set the record straight time” regarding Avis. We resigned the Avis UK business last autumn and Avis Europe before Christmas, when it became clear that the jobs to be done and the budgets available became incompatible. We were asked not to publicise these resignations, which is why the news has come out in dribs […]
Customer loyalty programmes are not simply a matter of pack offers for plastic dinosaurs- you must think about what is most lkely to go wrong and make sure it doesn’t.
Pharmaceutical companies will be fighting it out in a multimillion pound battle for access to a Government-held database on patients’ reactions to drugs. The database was originally compiled by Vamp Health, which won 25 per cent of the market to supply computer systems to general practitioners. Some 700 medical practices agreed to supply the company […]
What an appalling mess. No, not the Saatchi imbroglio for once, but the Government’s so-called media policy. The Broadcast Act 1990 seemed ill-conceived at the time. Now it has more holes through it than a piece of timber riddled with death-watch beetle. Will the Government clear out this deadwood with sweeping new legislation? Not before […]
Chris Killingbeck, one of the founding partners of sales promotion consultancy FKB Carlson, left the agency at the end of last week, along with five colleagues and a key account, Yellow Pages, to set up a new sales promotion agency, Killingbeck Cloughley Johnston Baggott. Keith Johnston was director of new projects at FKB, while Chris […]