Working class marketers face 15.9% pay gap, survey reveals
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Exclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Diageo launched its breakthrough innovation team last month, which will focus on creating innovation beyond “liquid in a bottle”, something that director Guy Middleton says is crucial for its growth.
We arm you with all the numbers you need to tackle the week ahead.
American beer brand Michelob was the winner at last night’s Super Bowl, according to System1, with its sunny beach ad starring the world’s most famous footballer.
Slow progress has been made on marketing’s ethnicity pay gap problem and perhaps most concerning is the impact it has on the happiness that ethnic minority marketers are finding in their role.
Ideas generation is a job for people, not data. But when data is paired with good ideas it can be powerful.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the fact marketing is the most in-demand skill for marketers to the enduring gender pay gay, it’s been a busy week. Here is my take.
Cadbury is a brand committed to consistency, but the pressures of delivering short-term as well as long-term growth means that path isn’t without its challenges, says brand lead David Clements.
Last year was dubbed the ‘Year of the Girl’ but with marketing’s gender pay gap stuck at the 16% mark and women revealed to be taking on more additional responsibilities than men for no extra pay there is clearly still work to be done.
Not only having to deal with a gender pay gap, women in marketing are more likely to take on additional responsibility without an uplift in pay. It’s a problem with no easy solutions but bubbling frustrations.
The best bits of both brands rub off on each other, while playing with brand codes makes them more salient – but only because they’ve laid decades of groundwork.
Communication, strategy and analytical skills are among the fastest growing soft skills for UK marketers, according to data from LinkedIn.
Unilever’s performance “needs to improve”, CEO Hein Schumacher told investors, outlining an action plan involving innovation, a refreshed approach to superiority, and brand investment.
Technocratic marketing speak is picking up where supercalifragilisticexpialidocious left off – and it’s not making anyone’s job any easier.
Marketing apprenticeships are on the decline, but for those lucky enough to get onto a scheme it is a career-defining opportunity that opens up the industry to a more diverse crowd.