‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem
Molly InnesThe industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
The industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
B2B marketers have long leaned on lead generation as a way to quantify their contribution to revenue, however, with many recognising it can be a blunt measure, is there a better way for marketing to showcase its contributions?
Exclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the gender pay gap for full-time workers has improved, but only by a minimal 0.5 percentage points.
The latest research from Women’s Sport Trust shows 46.7 million people watched women’s sport on linear TV last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week’s Career & Salary Survey examines the state of marketing pay in 2024.
B2B brands have been slow on the uptake when it comes to using influencer marketing strategies. But with the trend increasing knowing the watchouts and determining the potential of B2B influencers is key.
Maintaining a balance between price and footfall growth is a “North Star” for the McDonald’s business, which hopes its growing loyalty scheme will help it further step up its pricing strategy.
We arm you with all the numbers you need to tackle the week ahead.
At the top end of the pay scale are marketers working in automotive, while those in education are paid the least.
At the start of National Apprenticeship Week (5 February), Marketing Week’s Career & Salary Survey reveals a disappointing drop in the number of businesses that feel they can accommodate a marketing apprentice.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the fact 40% of marketers feel overworked and underpaid to Sprite’s decision to scrap labels, it’s been a busy week. Here is my take.
Rather than connecting people, social media is alienating many, says Snapchat CMO Colleen DeCourcy. Therefore, the platform is attempting to set itself apart from others in the sector and position itself as “the antidote” to these problems.
Brands have made great strides in many areas of diversity in recent years yet disability representation and inclusion is often neglected. Accessibility is rising up the mainstream agenda – and brands are starting to pay attention.
Solving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.