The big winners of 2023… according to Helen Edwards
Helen EdwardsAs the year comes to a close, our columnist announces her ‘award’ winners for 2023.
As the year comes to a close, our columnist announces her ‘award’ winners for 2023.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
Just two remain in the battle to be crowned Marketing Week’s campaign of the year 2023. Vote for your favourite between TSB and Guinness.
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
The optical retailer relied on research to help drive a 22.9% increase in sign-ups to its contact lens service.
We arm you with all the numbers you need to tackle the week ahead.
David Hills is looking to a simplified structure, and more straightforward messaging to communicate its “uncompromising value”.
As we approach the end of year, I look back at the key stories that have defined the industry in 2023, offering my view on what they mean for you. From tensions with finance to searching for growth, it’s been a busy year. Here is my take.
Every wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
Optimism is in short supply as marketers face up to another year of constrained spend – but where that spend will be directed is ever-evolving.
Google’s AI-powered search engine is currently an ‘unknown risk’ but because it is unknown marketers need to plan for the potential outcomes.
There are now just four campaigns remaining. Vote now to make sure your favourite makes it to the final.
The ad was first broadcast in 1992 and is being brought back by Yell across paid social and streaming. The relaunch by the brand makes it the latest to return to an old distinctive asset or campaign.