Vote for your marketing campaign of 2023: Quarter-final
Marketing Week ReportersIt’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the semi-final.
It’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the semi-final.
Data privacy laws are set to change again next year just as data partnerships take off.
Private ownership means Mars can be ‘bold’ and think about the long-term health of its business without being distracted by short-term thinking, says senior brand director and business unit director, Kerry Cavanaugh.
The CMA is investigating Unilever’s green credentials over claims it is misleading consumers.
CEO Andrew Rennie has suggested the company may look to utilise its capabilities, expertise and franchisees more effectively by acquiring another brand in the UK.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As generative AI continues to gain pace, there has been much call for further regulation, which is expected to be introduced in 2024.
Heads up, this column is about Christmas ads. If you’ve already seen more analysis than you can bear, look away now. But if you’re a woman with a festive to-do list as long as your arm, you might want to read on.
Pressures on budgets and big demands on marketing leaders are resulting in more marketers being out of full-time, permanent employment, and that looks set to continue into 2024.
A brand on the incline, Lucky Saint’s marketing director credits her time spent at Coca-Cola as influencing her approach to building brand consistency.
We arm you with all the numbers you need to tackle the week ahead.
The BBC has appointed FMCG marketer Charl Bassil as its first chief brand officer as it looks to strengthen its position in the face of significant challenges.
Brands continue to have to navigate a hyper-polarised world in 2024, in which they can be inadvertently dragged into political and social debates.
As the economy continues to falter more marketers are going to have to make their budget stretch further in 2024.
Adoring packaging with festive touches could result in brands disguising what makes them distinctive, says Ehrenberg-Bass’s Will Caruso.