Plan for the distraction: Research reveals the impact of audio on ad cut-through
Chris SutcliffeResearch from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
Research from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
If the retailer doesn’t make £1.50 profit on each pound spent on marketing, it’s marketing budget will be reduced, said the business’s CEO.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.
Alessandra Bellini, Marketing Week’s Marketer of the Year in 2020, will leave the role at the end of September, prompting a restructure that will see the chief customer officer role scrapped and a new dual unit created.
Old El Paso and Häagen-Dazs owner commits to double-digit media spend increase and has vowed to return to “smart, hard hitting advertising” for its pets division and a price and product review.
Hiscox’s marketing lead hopes its investment in brand will help it stand out in a crowded category – and form the foundation of the business for years to come.
Research from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
The online grocery company cites a 6.6% rise in active customers and discounted pricing for strong Q3 results.
The broadcaster has shortlisted six brands to win the £1m Diversity in Advertising Award for 2023.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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