Business health in 2023, brand inertia, prioritising tasks: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Recruiters say fewer entry-level roles on the market, and greater salary expectations, are contributing to a difficult playing field for those looking to kickstart a marketing career.
Estée Lauder claim its spend behind advertising and promotional activity, as well as innovation, helped maintain growth in developed markets, including the UK, despite a disappointing performance for the year.
Ahead of the Lionesses’ historic World Cup final on Sunday, Flo Williams, professional rugby player and women’s sport lead at marketing agency Matta, urges brands to take a more considered approach to marketing women’s sport.
Spirax Sarco shifted its positioning three years ago to put its sustainability credentials at the heart of its messaging. Its top marketer explains how investing in its brand has strengthened its offer.
In a panel hosted by Marketing Week columnist Helen Edwards, top marketers from NatWest Group, EY, Camelot and SAS share how they get buy-in for investment from stakeholders.
Five sustainability focused brands have each been awarded £250,000 in media spend to bolster growth via TV advertising.
In the second part of our series on market research, we explore if spending 5% of your budget on market research still holds true in challenging economic times – and the consequences if you ignore it.
The brewer says it will step up marketing spend as an absolute sum but will take a targeted approach and only deploy the investment in areas where it is confident it will see strong returns.
With the value sector set to grow by 5% over the next four years, what could a potential buyer for the Wilko brand set to gain from acquiring the struggling business?
Ottokar Rosenberger has always put smaller firms with bigger challenges first as he plotted his route to the C-suite. Now a CEO, he believes most marketers are well-placed for the demands of the boardroom.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Monica Pool will become CMO of KFC UK and Ireland in autumn 2023. She is no stranger to the brand, having originally joined in 2009, working at the fast-food chain for over 10 years before joining Taco Bell as marketing director.
Weetabix’s marketing lead Francesca Theokli on why a breakfast cereal sponsoring football makes more sense than you’d think – and why marketers hold the key to navigating the economic downturn.
There is an “evident loophole” in rules allowing brands to create “pester power” for sugary products through packaging which appeals to children, says Action on Sugar.